How our thinking about having finite willpower is wrong. The real reasons that people become distracted. In this conversation Nir and Steven discuss topics, such as: Nir is the author of 2 bestselling books, ‘Hooked: How to Build Habit-Forming Products’ and ’Indistractable: How to Control Your Attention and Choose Your Life.’ Since 2003, he has co-founded two technology companies, worked as a consultant in product design and taught as a lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. His work explores the intersection of psychology, technology, and business, and has earned him the label of “The Prophet of Habit-Forming Technology”. Nir’s career has focused on behavioural engineering and helping businesses to develop habit-forming products. In this new episode Steven sits down with the American behavioural design expert, Nir Eyal.
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